The social media management cost in Pakistan depends on what you want your pages to achieve. A page that only posts pictures costs far less than a system built to bring you leads and customers every month. In this guide, we break down the real prices, what you get at each level, and how to avoid paying for things you do not need.
What does "social media management" actually include?
Many businesses think it means "someone posts for us." In reality, a professional service covers much more:
- Strategy: deciding who you are targeting and what message will reach them
- Content: designs, videos, Reels and captions that match your brand
- Paid advertising: Facebook and Instagram ads that bring leads or sales
- Community management: replying to comments and messages quickly
- Reporting: a clear monthly view of reach, leads and cost per result
If an agency quotes you a very low price, check which of these are missing. Usually it is strategy, ads and reporting, which are exactly the parts that generate results.
Typical pricing tiers in Pakistan
Prices vary by agency, city and experience, but most services fall into three levels.
1. Basic: lead generation on Facebook and Instagram
Best for small businesses, clinics, academies and local shops that want inquiries without a large budget. This level focuses on running Facebook and Instagram lead ads with proper targeting and creatives.
2. Standard: multi-platform ads plus automation
Best for growing businesses that already get some inquiries and want more volume. It adds Google ads and WhatsApp automation, so leads get an instant reply instead of waiting hours.
3. Premium: full-funnel growth
Best for established businesses and competitive industries such as real estate, education and e-commerce. It combines ads across Facebook, Instagram, Google, TikTok and LinkedIn, with Google Business Profile optimization and SEO to build long-term visibility.
At Hayyat Marketing, our monthly packages are:
| Package | Monthly fee | What it covers |
|---|---|---|
| Basic | PKR 40,000 | Facebook and Instagram lead ads |
| Standard | PKR 60,000 | Facebook, Instagram and Google ads, WhatsApp automation |
| Premium | PKR 100,000 | Facebook, Instagram, Google, TikTok and LinkedIn ads, Google Business Profile, SEO |
What affects the price?
Two businesses can pay very different amounts. These are the main reasons:
- Number of platforms. Managing one platform is simpler than managing five.
- Ad management. Running ads takes daily monitoring, testing and optimization. It is the most skilled part of the work.
- Content volume. More videos and designs mean more production time.
- Your industry. Competitive markets cost more to advertise in.
- Automation and tracking. WhatsApp bots, CRM setup and reporting dashboards add value and effort.
The cost most people forget: your ad budget
Agency fees and ad spend are two different things. The management fee pays for the team's work. The ad budget is the money you spend on Meta or Google to show your ads to people. Always ask an agency whether ad spend is included or separate, and who controls the ad account. You should always own your ad account and be able to see every rupee spent.
Freelancer, in-house hire or agency?
| Option | Pros | Cons |
|---|---|---|
| Freelancer | Lowest cost, flexible | One person covers design, ads and strategy, and may disappear |
| In-house employee | Dedicated to your brand | Salary plus tools, and one person rarely masters everything |
| Agency | Full team: strategist, designer, media buyer | Higher monthly cost than a freelancer |
For most small and mid-sized businesses, an agency gives the best balance. You get a full team for less than the salary of one experienced hire.
Red flags when comparing quotes
- Guaranteed results such as "1 million followers" or "100 leads a month". Nobody can promise this honestly.
- No reporting. If you will not see numbers, you cannot judge performance.
- They keep control of your ad account or page.
- Unclear contracts with hidden charges.
- Vanity focus. Likes are nice, but leads and sales pay the bills.
How to choose the right package
Ask yourself three questions:
- What is my goal? Inquiries, sales, brand awareness or all three?
- Where are my customers? Facebook and Instagram suit most local businesses. LinkedIn suits B2B.
- Can I respond to leads quickly? If not, WhatsApp automation (in our Standard plan) can save you leads you would otherwise lose.
If you are just starting, begin with a Basic plan, measure results for 2 to 3 months, then upgrade as your leads grow.
Is it worth the investment?
Good social media management should pay for itself. If a package brings you even a few extra customers each month, the return can be many times the fee. The key is working with a team that tracks results and optimizes every month, not one that only posts and hopes.
Ready to grow your business?
At Hayyat Marketing, we build strategies around your goals, your budget and your customers, and we report on results every month, openly and clearly.
Book your free social media audit today. We will review your current pages and ads and tell you exactly what to fix first, with no obligation.
- Website: hayyatmarketing.com
- Call or WhatsApp: 0302 6608765
FAQs
How much does social media management cost in Pakistan? Most professional services range from the low tens of thousands to over a lakh rupees per month, depending on platforms, ad management and content volume.
Is the ad budget included in the monthly fee? Usually not. The fee pays for management. The ad budget is paid separately to Meta or Google.
How long before I see results? Lead ads can bring inquiries within the first few weeks. Brand growth and SEO take 3 to 6 months.
Can I switch packages later? Yes. Many clients start with Basic and upgrade as their business grows.